General Magic x Harvard Business School

General Magic x HarVARD BUSINESS SCHOOL

Spun out from Apple in 1990 to create the ‘next big thing’, a secretive Silicon Valley start-up called General Magic shipped the first handheld personal communicator in 1994.

From smartphones to social media, e-commerce to the emoticon, the ideas that dominate the tech industry and our day to day lives were born at General Magic, created by the engineers (or “Magicians”) who worked there. General Magic has been called 'the most influential Silicon Valley company no one has ever heard of' - Forbes.

Combining rare archival footage with contemporary stories of the Magicians today and featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android, and eBay - General Magic' is the untold tale of how a great vision and an epic failure changed the world. Produced by Spellbound Productions and released by National Geographic, Showtime and Canal+, General Magic would go on to become the #1 best documentary on iTunes

Over the last three years, General Magic has been taught at Harvard Business School Master Program as a three-day long Business Case Study. Working in partnership with course directors and lecturers, Spellbound curated and created bespoke edits of never seen before footage to share with Harvard's students and educators.

Today, the business lessons of General Magic have been packaged into a workshop and screening series, shared as part of team building sessions, corporate away days / retreat and business conferences.

Over the last four years, we have worked with the following partners to share the learnings of General Magic.

To learn more about what we offer and how we can best work with your team or organisation, please use the contact page.